Vista Outdoor on .22 Ammo: Supply up, Demand Down, Price Down

By Dean Weingarten

By Dean Weingarten

Arizona -(Ammoland.com)- The new .22 rimfire plant in Lewiston, Idaho, is on line. Vista Outdoors owns the CCI and Federal rimfire brands. They have increased production for both brands by 20 percent.

With end of the Obama administration, the .22 ammunition bubble is deflating. Most stores have ammunition available. Prices are coming down.

From the Lewiston Tribune, November 10th, 2017:

Parts of Vista’s approach have worked well, such as investing in infrastructure and preserving market share, Metz said.

Vista recently debuted a new, 37,000-square-foot, $35 million rimfire ammunition plant near the Lewiston-Nez Perce County Regional Airport, which has resulted in what company officials describe as a “very satisfying” reduction in the time needed to complete an order.

“It pays dividends when you come out of the trough,” Metz said. “We’re able to make some changes in our facilities that will enable us to participate really strongly as the market returns.”

Vista Outdoor has reduced ammunition prices to maintain market share as its customers work through stockpiles they amassed under the administration of Barack Obama – when they feared new regulation that never came to pass.”We’re the market leader …Read the Rest

Source:: AmmoLand