Sportsman’s Warehouse alludes to possible ammo promos
By Christen Smith
Sportsman’s Warehouse alluded to potential promotions on ammo as it chided competitors for “racing to the bottom” on gun prices. (Photo: Sportman’s Warehouse/Facebook)
Sportsman’s Warehouse alluded to potential promotions on ammunition as it chided competitors for “racing to the bottom” on gun prices during a conference call with investors this week.
CEO John Schaefer said Thursday the company resisted the widespread promotional firearms pricing blamed for dismal earnings for retailers and gun makers alike, preferring instead to lean on a customer based skewed towards use, not protection.
“In terms of pricing promotion and playing this race to the bottom that some others appear to be accepting, it’s not in our DNA,” he said. “I think if we do any promotions, it may be in the ammunition side because it is clear that while changes in firearms are usually matched after a period of time by changes in ammunition, that change has not occurred yet. It’s simply because the customer is saying the price is too high.”
Schaefer said this isn’t the first time he’s warned about overpriced ammo — particularly for high volume categories — but remains “shocked” no vendors have lowered the cost so far.
“So we may give back some margin on the