Smith & Wesson: Barely impacted by new gun policies at Dick’s Sporting Goods

By Christen Smith

Smith & Wesson leadership aren’t expecting much financial impact from changing gun policies at big box retailers like Dick’s Sporting Goods. (Photo: Smith & Wesson/Facebook)
Smith & Wesson’s parent company told investors last week policy changes from Dick’s Sporting Goods won’t impact its bottom line much.
American Outdoor Brands Chief Executive Officer James Debney said Thursday only three percent of the outdoor conglomerate’s sales come from big box stores, like Dick’s. The retailer — which also includes more than 30 Field and Stream stores — announced last week it would stop carrying “assault-style” rifles and ban gun sales to customers under age 21.
“It’s extremely small,” Debney said. “It’s actually one-tenth of one percentage point of our total sales. So, there isn’t really any impact and, of course, anything like this is obviously built into our guidance going forward.”
He said modern sporting rifles represent between 10 percent and 12 percent of the company’s total revenue — far behind the 55 percent generated from handguns and the 25 percent from other outdoor product lines, the latter of which Debney credits for helping the company weather a difficult year for gun sales.
“Overall, our long term strategy remains focused on being the leading provider of quality product for the shooting,

Source: Guns.com