Smith & Wesson Announces Matt Spafford as New Media Manager

By Ammoland

SPRINGFIELD, Mass. – -(Ammoland.com)- Smith & Wesson announced today that Matt Spafford has been promoted to Media Manager, Firearms Division, effective immediately.

In this new role, Spafford and his team will be responsible for growing relationships with key media contacts, managing professional sponsorships, and overseeing marketing communications to promote future growth of the Firearms brands.

“We are very excited to have Matt transition to his new role as Media Manager,” said Shaun Phelan, Director of Marketing for Smith & Wesson. “Matt’s passion for the industry and diverse marketing experience will significantly benefit our media relationships and help to develop new, exciting pathways to deliver our marketing communications.”

“Over the past two years, I’ve had the pleasure of working with a great team here at Smith & Wesson, and am thrilled to be able to further drive the excitement of our products and brands in a new capacity,” said Spafford.

Spafford joined Smith & Wesson in 2015 as Channel Marketing Manager, with responsibility for channel promotional activities, field sales support and retail branding initiatives. Prior to joining Smith & Wesson, Spafford worked in brand management roles of increasing responsibility at Newell Rubbermaid. Spafford is …Read the Rest

Source:: AmmoLand