In the ad biz we call this an “aspirational ad.” For those who aspire to be more, or already are more.
The target audience for this ad is people who make $100,000 to $250,000, perhaps more. Is that his private jet? Is it a charter? Did his company pay him to fly? We don’t know, but we do know this guy is special, he’s not going to buy just any gun but pay big bucks to build his own gun from the ground up.
Did I get it right,
Source:: Selling the Second Amendment