Pursuit Channel Engages Nielsen for Audience Measurement

By Ammoland

Glenwood, AL –-(Ammoland.com)- After several months of analysis and testing, effective immediately, Pursuit Channel will begin reporting on the size and demographics of its network television audience through a new long-term agreement with the advertising industry’s original and most globally trusted source – Nielsen.

Previously, Pursuit had relied on third-party audience measurement from other providers.

“As compared to the inactions of other networks in the outdoor category, the most notable difference regarding our use of Nielsen reporting will be in Pursuit’s openness with that information,” said Rusty Faulk, CEO of Pursuit. “What good is an audit report by the most trusted name in television and digital advertising research if you’re not willing to share those numbers with independent outdoor producers and the marketplace? To dramatic effect, we’re bringing Nielsen clarity – the world standard since the 1950s – back to the outdoor television category,” he added.

Nielsen’s measurement and data has been an industry gold-standard for more than 90 years. The company’s television ratings services provides persons-level data to local and national television companies, agencies and marketers and servers as the trusted source for audience measurement in today’s $70 billion advertising ecosystem.

“The idea that Pursuit …Read the Rest

Source:: AmmoLand