Plano Synergy Websites Recognized For Excellence

By Ammoland Editor Joe Evans

GRAND PRAIRIE, Texas -(Ammoland.com)- Since bringing together one of the largest and most complete portfolios of outdoor brands in 2013, Plano Synergy has looked to Forge Forward in all aspects of its operations: from engineering, manufacturing and shipping to customer service, sales and marketing.

Earlier this year, the outdoors leader partnered with Dallas-based Publicis Hawkeye to elevate its digital presence. One of the agency’s primary tasks was the creation of new and inviting virtual front doors for consumers seeking helpful information on Plano Synergy’s extensive portfolio of outdoor brands and products – all while keeping a hawkish eye on the unique DNA of the company’s 18 premier brands.

Two of the company’s new websites recently received top honors in the Web Marketing Association’s prestigious WebAward Competition.

BarnettCrossbows.com received the Best Consumer Goods Website Award, while WildgameInnovations.com was recognized with a Consumer Goods Standard of Excellence Award. Publicis Hawkeye developed both sites in cooperation with the Plano Synergy Marketing and Creative Teams.

“Our main objective in modernizing our web presence was to offer visitors a more satisfying, interactive and holistic online experience,” says Plano Synergy VP marketing Pete Angle. “Our outdoor brands are distinct, …Read the Rest

Source:: AmmoLand