Pink it: Why female hunters are advocating for less pink
By Jacki Billings
Kristin Alberts sports Walls Company hunting attire with blaze pink accents. (Photo: Kristin Alberts/Guns.com)
Amid measures green lighting its use as a safety color in three states, blaze pink is faltering in stores and among female hunters.
In late 2017, retailers in Wisconsin reported that its stock of blaze pink apparel moved off shelves at a much slower pace than blaze orange.
“We haven’t had a huge response to it,” Nate Scherper, Vice President of Sherper’s told the Milwaukee Journal Sentinel. “We’ve really had very few people looking to buy it.” He added, “Most of our female customers prefer the orange over the pink.”
Sherper’s says roughly 95-percent of its hunting apparel comes in blaze orange with only 5 percent offered in blaze pink.
Mills Fleet Farm, also located in Wisconsin, reported less than 10 percent of its goods colored pink, but said that sales had been moderate. “The vast majority of our sales are still blaze orange, however,” said Tim Geschke, the store’s assistant manager.
The most recent data regarding female hunters collected in 2016 by the National Sporting Goods Association showed the number of women downing deers and ducks made up about 13 percent of American hunters, totaling 3.3 million at that time.