One Size Does Not Fit All When It Comes to First Time Gun Buyers

By AmmoLand Editor Duncan Johnson

U.S.A. –-(Ammoland.com)- For nearly a decade, firearm sales have been driven in part by a fear of increased restrictions on firearm sales and ownership.

However, the recent presidential election may minimize this sales driver. Companies who best understand the new customer will perform better in an increasingly competitive marketplace. As a subset of its bigger consumer segmentation project, the National Shooting Sports Foundation (NSSF) now has new research explaining the interests and motivations behind newcomers’ first-time firearm buying purchases.

For organizations and businesses looking to attract first-time customers into the shooting fold, it’s important to provide products that meet their initial expectations and to use communications that recognize the subtle motivations driving their interest. Realizing it’s impossible to craft a marketing campaign or advertisements for each individual, it is possible to identify key motivations that exist across unique groups of customers. This is called consumer segmentation. Southwick Associates has assisted the National Shooting Sports Foundation (NSSF) in identifying eight segments of potential new consumers, not by what they look …Read the Rest

Source:: AmmoLand