NRA Sues NRATV Production Company, Ackerman McQueen

By John Crump

Opinion

Alexandria, Virginia –-(Ammoland.com)-The National Rifle Association has filed a lawsuit against their longtime marketing agency, Ackerman McQueen.

Ackerman McQueen has been the go-to marketing team for the NRA’s media wing for the past 30 years. Ackerman McQueen produces all the programming for NRATV. All NRA personalities are employees of the ad agency and not the NRA.

The NRA asked Ackerman McQueen to justify their billing for the service that they provide with NRATV, but the ad company refused to comply with the NRA demands. According to the NRA, Ackerman McQueen was obligated to provide information about the traffic that NRATV was generating for the site. Since the middle of 2018, the production company has ignored or refused to provide the information to the NRA.

Without these analytics, the NRA argues that it is impossible to justify the $42 million that the NRA paid Ackerman McQueen in 2017. These numbers “enable the NRA [to] analyze the return on its investment in NRATV.”

The NRA “requested access to material, readily available records that Ackerman and Mercury are contractually obligated to provide,” reads the lawsuit.

The business records that the NRA requested …Read the Rest

Source:: AmmoLand