National Rifle Association Shutdown Production of NRATV Programs

By John Crump

Fairfax, VA –-(Ammoland.com)-The National Rifle Association has stopped production on all new live NRATV programming, although NRATV will continue to air its archive of past content.

The decision comes after the NRA filed a lawsuit against longtime marketing agency Ackerman McQueen Inc for breach of contract. The marketing and media agency are the producers of NRATV programming.

The NRA paid Ackerman McQueen a total of $42 million in 2017, which was 14% of the gun rights group’s total budget. The NRA requested analytics from Ackerman McQueen to measure the rate of return of NRATV. Up until this point, the agency did not provide any sort of data about the impact of the media source.

According to the lawsuit that the NRA filed against Ackerman McQueen, the company is contractually obligating to supply this data in the NRA upon request. The NRATV production company agedly refused to provide these statistics to the gun rights group after multiple ignored request.

For their part, Ackerman McQueen claimed that the lawsuit was frivolous.

“The lawsuit is ‘frivolous, inaccurate and intended to cause harm to the reputation of our company,” Ackerman McQueen said in responding to the lawsuit after the …Read the Rest

Source:: AmmoLand