Michael Bloomberg’s ‘Trace’ outed as just another gun-control group

By Lee Williams

(Photo illustration from licensed Shutterstock account.)by Lee WilliamsThe Trace, the propaganda arm of former New York City mayor Michael Bloomberg’s gun control empire, wants the public to believe it’s an actual newsroom comprised of actual journalists. It’s a fiction they’ll go to great lengths to maintain.The Trace calls itself “The only newsroom dedicated to covering gun violence.” Its staff refer to themselves as journalists, rather than anti-gun activists who are paid by Bloomberg to write propaganda.Since the Trace was founded eight years ago, scores of newspapers, websites and other legacy media outlets have fallen victim to this ruse. Gannett’s flagship newspaper, USA Today, has collaborated with the Trace multiple times, and has even allowed Trace activists to produce and edit content, which appeared in the newspaper under a joint byline.“We have partnered with more than 170 national and local media organizations,” the Trace says on its website. “We’re always looking to start new partnerships.”One Trace activist, Jennifer Mascia, who describes herself as a “Senior news writer @TeamTrace,” bristled recently when her employer was compared to Everytown, another anti-gun group funded by Bloomberg.“You know The Trace is not a gun control org. We don’t lobby. We don’t tell readers to support

Source: The Gun Writer