Levi’s to Underwrite the Century Cycling Challenge Activation Area
Washington DC -(AmmoLand.com)- The Outdoor Foundation, a national not-for-profit organization dedicated to inspiring and growing future generations of outdoor leaders, today announced that Levi’s will be a platinum sponsor for Outsiders Ball and underwrite the Century Cycling Challenge at the event.
“We are excited and energized to support the Outsiders Ball and re-engage the Outdoor Industry at large with our iconic brand and latest innovations – leading with the Levi’s Commuter collection,” said James ‘JC’ Curleigh – President of Levi’s. “Put on your favorite pair of Levi’s and join us for a great cause at the Outsiders Ball.”
The activation area is expected to draw quite the crowd, consisting of bikes on trainers with speedometers. For every mile ridden by guests of the Ball, Levi’s has pledged to donate $150 dollars to the Outdoor Foundation’s non-profit projects – up to $15,000. Every guest is encouraged to take a turn riding a bike to help hit the goal of 100 miles by 10 pm. This activation is new this year to the Ball and is one of the many ways guests are …read more