Posted September 5, 2018 7:00 am by Comments

By Chris Eger

Founded in 1853 in San Francisco, California, Levi Strauss bills themselves as “one of the great symbols of American freedom,” in their CEO’s stand against guns. (Photo: Chris Eger/Guns.com)
Iconic jeans maker Levi Strauss doubled down on its support for gun control Tuesday, pledging some $1 million to support groups to advance the cause. “You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple. Americans shouldn’t have to live in fear of gun violence,” said Levi’s president and chief executive Chip Bergh in an op-ed published in Fortune. “It’s an issue that affects all of us—all generations and all walks of life.”
The company released a statement explaining the $1 million donation will go to Live Free, Giffords and Everytown. Additionally, the Levi Strauss Foundation will support a series of town hall meetings “in cities across the U.S. that are disproportionately impacted by gun violence.” To help boost the funds available, the company will double their donation match for employee contribution to the groups and encourage them to use five hours a month in company-paid volunteer time to “get more politically active.”
It is not the first time that Bergh has steered

Source: Guns.com

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