Killing Outdoor TV – The Master Plan

By Ammoland

USA – -(Ammoland.com)- Give It To Me Straight: Often the most painful experience a business will face is when they neglect to spot an opportunity to pivot for success or to prevent failure. Critics always wonder how such smart well-paid people could make such mistakes, like when Blockbuster turned down a cheap opportunity to purchase Netflix and instead built more stores.

As a business strategist, I’ve come to realize two simple truths. First, when executives look upward from their company silo they only see the weather that’s directly above. Second, it’s only during the rough periods that companies ask the question “why”.

Why is our business model working, or why would our model fail? In this Lab we will take a deep look at the business model of outdoor (hunting & fishing) TV and how maybe the networks should have asked “why” sooner.

Heads up, the following scenario of a producer buying time from a TV network is going to sting for some of you…

Imagine for a moment I’m a TV network that is asking you to give me $50,000 – $150,000 for content distribution to an audience …Read the Rest

Source:: AmmoLand