Kawasaki’s Good Times Magazine

By Duncan Johnson

FOOTHILL RANCH, Calif. –-(Ammoland.com)- Ever since the launch of the H1 500 Mach III motorcycle in 1969, Kawasaki has refused to do anything halfway. Its Lime Green racing colors also flew in the face of convention, as did its Z1 superbike, achieving 24-hour world speed records, innovative advertising campaigns, and Kawasaki’s other efforts to build a unique and powerful brand.

Debuting in 1983, the Good Times magazine was an equally ambitious experiment in direct marketing for Kawasaki Motors Corp., U.S.A. (KMC) that soon grew to an enormous circulation of 2.2 million – similar to today’s ESPN The Magazine. By comparison, even the top motorcycle magazine of the period enjoyed scarcely 25% of this circulation.

Good Times took its name from Kawasaki’s successful advertising tagline, and delivered an upbeat, product-oriented message to Kawasaki customers, owners of competitive brands, motorcycle magazine subscribers, Kawasaki dealers, and anyone else who wanted to subscribe. Best of all for its readers, the magazine was free. Produced until the mid-1990s, Good Times was KMC’s shout out to anyone interested in powersports products. It didn’t matter whether the subject was street riding, dirt riding, ATVs or Jet Ski watercraft, Good Times …Read the Rest

Source:: AmmoLand