Posted February 25, 2019 7:00 pm by Comments

By Tom Knighton

How many people do you know who seem to only read the headlines of stories?

We see it on social media all the time. People share stories based on the headline because it seems to confirm their biases. Make no mistake, though. Those of us in the industry know this behavior exists. We play off of it for a reason. Want to know why clickbait is such a thing? Because people will often read headlines and not click it, thinking they have enough of the story.

On the other hand, it may be played up by activist-reporters and their editors as well, like in the Indy Star.

The story is titled, “She was killed during an apparent road-rage shooting. But Indiana law protects the shooter.” It’s a headline that’s bound to inflame readers and get a lot of shares by anti-gun readers who never bother to click the link while still creating a lot of clicks. It’s an interesting trick, to be sure.

However, when you get to the meat of the story, something very different appears. It seems this woman wasn’t killed by an enraged driver at all.

Brock’s daughter, Brandy, 31, was a passenger in a car when she was …Read the Rest

Source:: Bearing Arms

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