Housekeeping: How Should TTAG Address the Challenge of Ad Blockers?

By Robert Farago

Samsung has just announced that the next version of their browsing software will have automatic ad blocking. Google will soon only scrap one ad from linked sites. Same deal for Facebook. Meanwhile, surfers are turning to ad blockers in record numbers. Websites like TTAG — ad supported and smart phone dependent — are under the gun. To keep the cash and information flowing, we’re looking at a number of solutions. You may have already noticed . . .

our Blue Force Gear Quote of the Day and DeSantis Gun Hide Question of the Day. While these sponsored posts only deliver incremental revenue, it’s a start. At the same time, we’re finally working on creating emails. We’re negotiating with a software company that generates customized emails, which we can offer to advertisers for highly targeted (i.e., reader specific) campaigns. We welcome any suggestions from our Armed Intelligentsia on how to maintain and expand our income while providing a non-intrusive user experience.

[NOTE: While I understand and appreciate the advantages of ad blockers, by removing ads from websites, browsers are modifying original art and using it for commercial gain. This strikes me as a copyright violation. Just sayin’.]

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