Here’s An Update On The Gander Mountain Transition Saga

By Beth Baumann

After filing for bankruptcy in March, it was unclear what would happen to Gander Mountain.

On May 1, however, Camping World Holdings, Inc. purchased the company’s name, leases, and employees. A liquidation company purchased current Gander Mountain inventory.

Here are some of the new updates taking place with the sporting goods store:

Firearms

Gun owners across the nation have wondered how the company’s change would impact them. One Twitter follower tweeted Lemonis and asked him if firearms would be sold at the new Gander Mountain company.

It was the biggest category and won’t go away. More assortment and better pricing https://t.co/DFntYcfVdy

— Marcus Lemonis (@marcuslemonis) May 13, 2017

Guns will still be sold at Gander Mountain but there will be an even better selection with better pricing. Win-win, right?

Totally agree https://t.co/N7pPXsvq4i

— Marcus Lemonis (@marcuslemonis) May 17, 2017

Now the question becomes whether or not the indoor range will still exist, and if so, what the pricing will be.

Name Change

Lemonis and his team decided to change Gander Mountain’s name to Gander Outdoors. It’s a smart business move, from a marketing and public relations standpoint. Hardcore Gander Mountain fans will know the Gander name and still …Read the Rest

Source:: Bearing Arms