Gun maker launches magazine giveaway to get Toms sneakers off the streets
By Chris Eger
Adams Arms’ “#MagsForToms” movement aims to trade out Toms Shoes products for a new AR-15 magazine. (Photo: Adams Arms)
Florida-based AR-15 maker Adams Arms this week announced a trade-in program that promises a new magazine in exchange for certain footwear.
Toms Shoes founder Blake Mycoskie last Monday announced on “The Tonight Show Starring Jimmy Fallon” that his company would chip in $5 million to various anti-gun groups in hopes of bringing more restrictions and regulation on firearm sales. The shoe maker participates in a number of charitable operations ranging from giving shoes to people in impoverished areas to clean water to, now, gun control.
In response, Jens Krogh, the VP of sales and marketing for Adams Arms, fired back this week with a public offer that, for every pair of Toms sent to the gun maker, one free AR magazine will be sent to the donor in return. “Originally we were going to burn the shoes, but decided that’s no way to treat something that could be used again by homeless veterans,” said Krogh in a statement. “So we’re going to alter them with a pro-Second Amendment message and then donate them to several worthy causes for veterans and impoverished people living in