By Gregory Smith

SellingTheSecondAmendment.com

See this Bushmaster ad?

Does it make you want to kill anyone? Gun control groups think it does:

Attorney Josh Koskoff stood before the Connecticut Supreme Court Tuesday to argue that Remington should be held accountable for deliberately marketing its guns to angry young men.
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This ad above appeared in Guns & Ammo. Am I angry because I read Guns & Ammo? Are you? How would a marketer even know who’s angry and who’s not? In all my years working in advertising, I have never seen a creative brief with the words “target angry drivers” or “target rednecks looking for revolution.” Instead, I’ve targeted rural truck drivers, yoga-loving vegans, fans of martial arts movies that want to get a black belt online, etc, etc, etc.

The lawsuit claims Remington linked “the AR-15 to macho vigilantism and military-style insurrection” in order to target a “younger demographic” and increase sales. One AR-15 ad included the tagline “consider your man card reissued.” Another ad touted it as “the ultimate combat weapons system,” according to Reuters.

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Adam Lanza heard their message,” Koskoff told the justices
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Adam Lanza didn’t buy the gun, he murdered his mother to get it. Lanza’s mother was a woman, so maybe …Read the Rest

Source:: Selling the Second Amendment