Giffords group rebrands, refocuses efforts at gun control

By Chris Eger

Ditching the Americans for Responsible Solutions banner they have held for the past five years, former U.S. Rep. Gabby Giffords’ gun control group has a simpler name, but the same message.
Announced Tuesday in a video that included an introduction from President Obama, the organization founded by Giffords and her husband Capt. Mark Kelly is reimaging under a new umbrella. Founded in 2012 as Americans for Responsible Solutions, the group will simply be known as Giffords with its political action committee branded as the Giffords PAC. The Law Center to Prevent Gun Violence, which the group merged with last year, is now the Giffords Law Center to Prevent Gun Violence.
The founders of the organization said the rebranding is simply part of the next chapter in their advocacy for more gun regulation.
“When Gabby and I began this journey, we knew this wouldn’t be an easy fight,” said Kelly. “The gun lobby has been selling a message of fear to the American public for years. It’s used its money to scare lawmakers into following its extreme ideology—and it’s made talking about guns culturally divisive, despite the fact that the majority of gun owners support stronger gun laws.”
The group, with Giffords and Kelly both

Source: Guns.com