First look at Gander Outdoors new store fronts
By Christen Smith
Gander Outdoors — formerly Gander Mountain — will open its first stores in early 2018. (Photo: Marcus Lemonis/Twitter)
The old Gander Mountain stores are getting a new look.
Chief Executive Officer Marcus Lemonis teased a sneak peak into the shuttered outdoor retailer’s new look on his Twitter account last month as the first re-branded Gander Outdoors stores remain on track to open early next year.
It remains unclear which of the surviving 57 locations will open first — though the company’s website promises updates “soon.”
Camping World — the nation’s largest recreational vehicle dealer — detailed its plans in a Securities and Exchange Commission filing Oct. 20 to open the first 15-20 new Gander Outdoors locations by the end of the first quarter on March 31, 2018. Another 40-45 could open by the end of next year’s third quarter in September.
Lemonis — who led the investor group that bought out Gander Mountain’s intellectual property and store leases in an April bankruptcy auction — promised to rework the retailer’s gun inventory to offer a bigger selection at lower prices. So far, the company has spent more $8.7 million on “pre-opening costs,” according to the filing.
“We believe to have a unique opportunity to expand into the broader outdoor lifestyle market and leverage