Firearms Marketing: What’s in a name? The Best Example! “Glock”

By Ammoland

By John Farnam

Ft Collins, CO –-(Ammoland.com)- Put another way: What image appears in the minds of your customers at the mention of your name?

As a marketing amateur, it strikes me that reputations are invariably tied to product and company names, and at least in the gun business, confusion is the rule, rather than the exception. And, much confusion is avoided when gunmakers are understandable and consistent with product titles, and unfailingly follow-up with dynamite customer service.

Glock is the best example! “Glock” means only one thing. Glock makes only pistols. No Glock pistol has ever had a manual safety, nor a manual decocking lever/button, nor a magazine safety, nor has been hammer-fired.

All Glock pistols, no matter the size, are striker-fired, polymer-frmed, and have pretty much the same profile.

Thus, when someone says “Glock,” you won’t hear “Which style?,” nor “Is that the variant with the decocking button?” etc. Everyone knows what “Glock” means! While Glock has been criticized for never offering “variants, ” the reward has been that the name “Glock” is seldom a source of confusion in the minds of …Read the Rest

Source:: AmmoLand