Evolve Rolls Out ‘Clear It, Check It, Lock It’ Safety Campaign

By Dan Zimmerman

As Advertising Age reports, “Gun safety advocacy group Evolve is spreading its own version of “stop, drop and roll” and “friends don’t let friends drive drunk” to gun owners. The nonprofit is rolling out a new ad campaign this week that uses star power, humor and media prowess to push its call to action to Americans: ‘clear it, check it, lock it.’” The firearms safety org’s out with another of their slickly-produced videos, featuring spokesnoid Josh Lucas strolling down Main Street, USA while copious amounts of (presumably) negligent gunfire ricochet around him . . .

Yes, it’s an effective bit of hyperbole employed to make their point. And their target audience is far wider than just experienced firearm owners. Still, by exaggerating the amount of ballistic oopsies for effect may alienate more than a few People of the Gun.

The ad is meant to have broader appeal than its predecessors. Evolve’s most recent spot “Playthings,” which featured two mortified moms who find their sons having a sword fight with sex toys, aimed to get people talking about gun safety, in particular parents. But it alienated people who weren’t amused by dildo jokes. And “<a class="colorbox" href="http://creativity-online.com/work/evolve-take-on-the-code/33892" …read more

Source:: Truth About Guns