Evolve Plays off of ‘Playthings’ Gun Safety Spot’s Success

By Dan Zimmerman

Evolve, the gun safety org, scored a certified hit last summer with their ‘Playthings’ spot (7m views, MSM attention). The lulz-worthy, squirm-inducing PSA made the point that if kids find it – and they usually do – they’ll play with it. On your hip or in your safe, thus endeth the lesson. The idea was to take a different more humorous, non-traditional approach to spreading the gun safety gospel with the hope of reaching people who may not be served by campaigns like those run by the NRA, NSSF and others. Now they’re expanding …read more

Via:: Truth About Guns