Eastman Outdoors, Inc. Appoints Kevin Berggren as Bow Hunting Product Manager

By Justin Stakes

The leading outdoor manufacturer deepens leadership bench with sporting goods veteran

Flushing, MI -(AmmoLand.com)- Eastman Outdoors, Inc., owner of Carbon Express brand products, today announced the appointment of Kevin Berggren as product manager for it’s bow hunting division.

Effective immediately, Kevin will be responsible for the commercial success of the bow hunting product lines, providing cross-functional leadership and oversight of each product—from inception through design, build and launch—in addition to the overall growth and enhancement of the entire category.

“I see a lot of great things in Kevin’s background—strong go-to-market strategy, requirements gathering and project management—and a strong knowledge of the archery category from a competitive and retail landscape that will further provide a focus strength to the brand relationship with innovative products and marketing that is the cornerstone of our growth stratagy,” said Lou Riley, President of Eastman Outdoors.

Berrgren, an avid hunter and outdoorsman that has a passion for archery and bow fishing, brings 9 years of progressive experience to Eastman Outdoors in retail and distribution in the sporting and hunting industries. Cabela’s hired him in 2007 and quickly promoted him to the archery category specialist. Berrgren most recently served as …Read the Rest

Source:: AmmoLand