Easter Bunny with AR

“It’s pretty smart, to be honest with you,” said Andrea Schauer. Schauer is a Redding resident who makes the Redding to Chico drive once a week for business or to shoot at the north Chico gun range. She is amused by the shops ads.

….

“The idea behind the bunny is to get people into the story and kind of get rid of that negative connotation people have toward guns,” said Jerred Brown, an employee of Down Range and also the man inside the bunny suit.

Source: http://www.krcrtv.com/news/local/gun-range-easter-bunny-ad-draws-attention/31791170

I think it’s working, association cool guns with cute bunnies will help some …read more

Via:: Selling the Second Amendment