Dick’s Virtue Signalling Costs Them…Literally

By Tom Knighton

Dick’s Sporting Goods figured it was riding the wave of public sentiment when it announced it wouldn’t sell long guns to anyone under the age of 21 following the Parkland massacre. It was a piece of corporate virtue signaling, and it automatically made them the target of ire in the firearms community.

Then again, who cares about those guys? There aren’t that many of them, right?

Weeelll…it seems that maybe they should have cared just a little.

Just weeks after halting sales of all firearms to customers under the age of 21 and banning AR-type rifles in its Field and Stream stores, retail giant Dick’s Sporting Goods announced a “deeper-than-expected” sales drop as their stock sank the most in four months, according to Fortune.

“There’s going to be some pushback and we expected that,” said CEO Edward Stack, in an earnings call with Wall Street analysts, CNN reports. “There are going to be the people who don’t shop us anymore for anything.”

Fortune is careful to tell its readers not to blame the company’s struggles on its anti-gun stance. Dick’s has struggled with “excessive inventory and deep discounting,” and it’s been unable to compete with Amazon and Nike, who have both been …Read the Rest

Source:: Bearing Arms