Posted January 28, 2020 3:00 pm by Comments

By Tom Claycomb

Calley Carpenter explaining the new features on one of her new Riton Optics scopes.

U.S.A.-( The day started off fast. I’ve worked with Cameron Ownbey who is a marketing/PR extraordinaire over the past year. This morning I finally got to meet him and Natalie Skipper in person at breakfast. We strategized some game plans. Look for more of the to come in 2020.

Riton Optics

The doors opened at 8:30 and I met with Calley Carpenter and Jeremiah Alexander with the up and coming Riton Optics Co. They are gung-ho and aggressive. They’ve pretty much revamped their line-up of scopes. They made their decisions on what they thought were the top two key designators of their customers.

  1. Application (Determine what job their customer was looking to accomplish).
  2. Price-Everyone is on a budget so you must be conscious of that.

Another smart thing they did was to classify their scopes under three headings.

  1. They list their hunting scopes under the Primal title
  2. Long-distance shooting is listed under Conquer.
  3. Tactical is TACTIX

They have four price point designations, X1, X3, X5, and X7 with the X7 being the most expensive and boasting High-performance Japanese HD glass. Jeremiah has single-handedly added more reticle features. More to …Read the Rest

Source:: AmmoLand

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