Day Two at SHOT Show 2020 – Fast Review
By Tom Claycomb
U.S.A. –-(Ammoland.com)- The day started off fast. I’ve worked with Cameron Ownbey DeepCreekPR.com who is a marketing/PR extraordinaire over the past year. This morning I finally got to meet him and Natalie Skipper in person at breakfast. We strategized some game plans. Look for more of the to come in 2020.
The doors opened at 8:30 and I met with Calley Carpenter and Jeremiah Alexander with the up and coming Riton Optics Co. They are gung-ho and aggressive. They’ve pretty much revamped their line-up of scopes. They made their decisions on what they thought were the top two key designators of their customers.
- Application (Determine what job their customer was looking to accomplish).
- Price-Everyone is on a budget so you must be conscious of that.
Another smart thing they did was to classify their scopes under three headings.
- They list their hunting scopes under the Primal title
- Long-distance shooting is listed under Conquer.
- Tactical is TACTIX
They have four price point designations, X1, X3, X5, and X7 with the X7 being the most expensive and boasting High-performance Japanese HD glass. Jeremiah has single-handedly added more reticle features. More to …Read the Rest