Dallas Wal-Mart Has .22 LR in Stock Below 7 Cents per Round

By Dean Weingarten

By Dean Weingarten

Arizona – -(Ammoland.com)- The presence of .22 rimfire at Wal-Mart has been uncommon for three years now. When President Obama pushed for more infringements on the Second Amendment, starting in 2013, the demand for .22 rimfire skyrocketed. Instead of raising prices on the ammunition sufficiently to bring demand down to reasonable levels, manufacturers tried to keep prices stable to earn customer good will. It failed as a strategy. With the demand so high, less public entrepreneurs purchased all the .22 they could obtain, then offered it over the Internet, at gun shows, and other venues, at three to four times the price purchased. The producers stayed with their artificially low price policy, and the middlemen made money.

If the producers had raised prices, the money would have gone to them, and there would have been no reason not to increase production, which would have satisfied demand, and lead to lower prices again.

Gradually, producers did raise prices, though far below what the market would bear. In 2016, producers have purchased and put into production the expensive machinery needed to increase the output of .22 rimfire.

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Source:: AmmoLand