Be Stunned, Bearing Arms: Taurus Curve Ad
There’s been a lot of backlash against the Taurus Curve, which is why on November 19, 2014, BearingArms.com wrote
From an adman’s perspective, this ad is well-designed and well-organized, full of useful bullet points because we know most costumers hate reading long copy.
Yet can good advertising save the Curve? Can a great tagline like “The Gun You Wear” make you want to buy one? I don’t know. Call me a chauvinist, but I believe it’s WOMEN that have curves, so maybe the chicks can buy this, but a guy like me needs a masculine gun.
On the other hand, I do …read more