Posted February 5, 2015 8:54 pm by Comments

By Gregory Smith


There’s been a lot of backlash against the Taurus Curve, which is why on November 19, 2014, wrote

From an adman’s perspective, this ad is well-designed and well-organized, full of useful bullet points because we know most costumers hate reading long copy.

Yet can good advertising save the Curve? Can a great tagline like “The Gun You Wear” make you want to buy one? I don’t know. Call me a chauvinist, but I believe it’s WOMEN that have curves, so maybe the chicks can buy this, but a guy like me needs a masculine gun.

On the other hand, I do …read more

Via:: Selling the Second Amendment

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