AdAge Reviews NRA-ILA App

By Gregory Smith

SellingTheSecondAmendment.com

Advertising Age isn’t known for being gun-friendly, so this article about how the NRA mobilizes the base was pretty interesting. Here’s a quote:

As lawmakers return to Washington this week under pressure to act on guns, the NRA is directing members’ activism at the audience that matters most: Congress. Republican congressional leaders have had little to say; the NRA hasn’t sponsored marches or rallies. But in mid-February the mobile app of the NRA’s Institute of Legislative Action urged users to send pre-written tweets that automatically route to their individual members of Congress, telling them to “Protect our constitutional right to self-defense; Defend the #2A! #DefendTheSecond.”

A few days later, the NRA app, drawing on users’ personal data, offered to connect them to their legislators so they could “Ask Your Lawmakers to Oppose New Gun Control.” Members of Congress were quickly besieged with a coordinated message that cut against the #NeverAgain movement dominating newspapers and cable television. And after President Trump’s comments in favor of gun control at a bipartisan White House meeting yesterday, the White House switchboard number, posted within the app, was also likely besieged.
Source: THE NRA HAS A SECRET WEAPON TO FIGHT GUN CONTROL: A POWERFUL APP

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Source:: Selling the Second Amendment