2017 Can-Am Off-Road Lineup Optimized for Performance, Specialized Use and Value

By HCom

• Optimized lineup addresses specific category needs
• Enhanced performance attributes across all models

Valcourt, Québec, June 1, 2016 – BRP (TSX:DOO) introduced today its most complete lineup of Can-Am Off-Road vehicles to date. The 2017 Can-Am ATV and side-by-side lineup features new models with more specialized packages and enhanced performance, along with multiple new entry-level options, further solidifying Can-Am leadership in the industry.

“We’ve optimized the 2017 Can-Am Off-Road lineup to benefit both our dealer network and customers,” said Anne Bélec, SVP Global Brand, Communications and PAC at BRP. “This includes introducing more specialized vehicles to the portfolio while at the same time scaling back in some areas. These changes reflect our commitment to expand the Can-Am Off-Road lineup while staying true to our brand DNA, which is grounded in performance and innovation.”

3 new side-by-side models for 2017

First, Can-Am developed in close collaboration with expert hunters, is an all-new Can-Am Defender Mossy Oak Hunting Edition that features a purpose-built, industry-exclusive, hunting-ready package with exclusive Mossy Oak Break-Up Country camo. This new package, along with the 2017 Defender MAX family unveiled in March, gives Can-Am a better footprint in the hunting segment of the industry.

Additionally, Can-Am …Read the Rest

Source:: AmmoLand