By Jason Reid
Bozeman, MT. (www.Ammoland.com) – MYSTERY RANCH, an industry-leading backpack company recently sat down with Adam Janke, Editor in Chief at The Journal of Mountain Hunting and Host of their “Beyond the Kill” Podcast.
Beyond the Kill is a podcast brought to you by the creators of The Journal of Mountain Hunting, the world’s only monthly, digital magazine dedicated exclusively to mountain and wilderness hunting. On Friday, August 26th in Episode 21 of Beyond the Kill, Adam is joined by Ryan Holm, Marketing Manager at MYSTERY RANCH for a behind the scenes look into “THE RANCH” and how a longstanding commitment to building packs that last and solving real problems for their customers allowed MR to build one of the strongest brands in the outdoor gear industry.
The recent influx of “ultralight” solutions for the backcountry hunter has created a philosophical divide amongst industry, professionals, and consumers as to where the line exists between ultralight and actually functional. Adam and Ryan dig in on this topic in-depth, specifically as it relates to pack design and more importantly pack performance where it matters most, in the field, not the showroom. Ryan clarifies precisely where …Read the Rest