The Importance of Confidence

By Tim

Somewhere in my brain there are neurons that contain the memory of a commercial that aired pretty extensively when I was a kid:

Ol’ Jack’s tag line there made quite a dent in the popular culture of the time. Jack, if you don’t know, was kind of a tough dude. A coal miner, professional boxer, and a WWII bomber pilot before he turned to acting. I’m certain a lot of people bought Skin Bracer as a result of this ad, likely hoping to get a little of Jack’s panache by wearing it. As best I can remember, Skin Bracer was some pretty low-rent aftershave made with a lot of alcohol and it didn’t actually smell “Great!”…but you wouldn’t know that listening to Jack. His confidence infused his performance in this ad, and subconsciously I’m sure a large chunk of the consumers who bought Skin Bracer hoped that a bit of his confidence would rub off on them, too.

Believe it or not, Jack’s kind of confidence plays a crucial role in self defense. Listen carefully to what is said in the following clips:

<iframe type="text/html" width="752" height="453" src="http://www.youtube.com/embed/gffEqMytRtg?version=3&rel=1&fs=1&autohide=2&showsearch=0&showinfo=1&iv_load_policy=1&start=1447&wmode=transparent" …Read the Rest

Source:: Gun Nuts Media