Yeti cuts ties with NRA, sees public backlash on social media

By Chris Eger

Yeti has reportedly declined to be an NRA vendor moving forward, a decision that rubbed some of the company’s fans the wrong way (Photo: Yeti)
The popular Austin-based maker of coolers, drinkware and ice chests quietly declined to do business with the National Rifle Association and quickly drew scorn for the decision.
Past NRA president and current head of the Unified Sportsmen of Florida, Marion Hammer, sent an alert Friday saying Yeti no longer wished to be a vendor or sell products to The NRA Foundation, a non-profit set up by the Second Amendment member organization to promote youth firearms training. Hammer said the move, coming from one of the most recognized names among outdoor companies without explanation, was unsportsmanlike.
“They have declined to continue helping America’s young people enjoy outdoor recreational activities,” Hammer said. “These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.”
In response to the news, Twitter tags #NoYeti and #BoycottYeti became swamped with posts from gun enthusiasts as the company’s most recent post on Facebook drew over 3,800 comments, the majority slamming the cooler maker.
“As a lifetime NRA member the Yeti products I have will be trashed and

Source: Guns.com