Yeti Blows Off Much Of Its Customer Base, But Someone’s Ready To Step In

By Tom Knighton

By now, you’ve probably heard that Yeti Coolers has declined to do business with the National Rifle Association. While that is certainly Yeti’s right–yes, I do believe people have a right to decide who they will and won’t do business with, unlike some people–that doesn’t mean it’s not a stupid decision.

In fact, considering who Yeti’s customer base is, it may be a very dumb decision. As RedState‘s Brandon Morse notes:

Yeti is what’s known as a lifestyle brand. People pay exorbitant amounts of money for their products because having a Yeti cup not only fits in with their lifestyle, but it says something about them. Something along the lines of “I lead a more rugged lifestyle and I need a product that can keep up with me.”

The fact here is that people who buy Yeti products tend to be outdoor types. Hunters, fisherman, sportsman, construction workers, etc. The punchline is that Yeti coolers were primarily bought by people who tend to appreciate a middle American lifestyle, and middle America loves guns.

The punchline to this bad joke of a decision is that by rejecting the NRA, Yeti essentially turned its nose up to the idea of the gun rights …Read the Rest

Source:: Bearing Arms