Women Rising Through the Ranks in the Firearms Industry

By Robert Farago

Much has been written about the increasing number of women entering the firearms marketplace. Back in March, Fortune magazine proclaimed Guns are barreling back, thanks to women. “According to the National Sporting Goods Association, from 2001 to 2013 there was a 60% rise in women who participate in target shooting. On the hunting side, there was 85% growth.” Still not the majority of the market but a huge market shift nonetheless. What’s not getting ink . . .

is the large number of women rising through the ranks within the firearms industry. The young woman above, for example, is IWI US’s new commercial sales rep, Rebecca McCoy. [Press release below.] ‘Becca joins a growing legion of women execs within what was certainly, and largely remains, a male-dominated industry. It’s a trend towards diversity that’s set to continue, as gunmakers gird themselves to tap into the women’s market. And acknowledge the success that any employee – regardless of their race, color, creed or sexual orientation – can add to their bottom line.

——————————

Harrisburg, Pa. (August 2015) – IWI US, Inc., a subsidiary of Israel Weapon Industries (IWI) Ltd., announces the addition of …read more

Source:: Truth About Guns