What Is The Future Of Firearms Advertising?

By AmmoLand Editor Duncan Johnson

U.S.A. –-(Ammoland.com)- The onslaught against the firearms industry has never in history been more fervent. Lawsuits are emerging at a disconcerting rate across the U.S., and as a marketer in the firearms industry tasked with advising clients on marketing advice I had to ask the question:

What is the future of advertising in the firearms industry?

In this article, I want to share five thoughts that will help you—the firearm marketer or business owner—think through your future advertising efforts to help you navigate and defend against the onslaught of our adversaries’ misunderstanding and the litigious efforts to destroy our industry and the good people in it.

1. What Makes Advertising Effective?

Any piece of advertising (print, tv, radio, digital or otherwise) attempts to let others know about how a product or service can help them survive or thrive. If you are advertising a shoe’s new cushioning system that softens your foot strike or a pillow that enables you to sleep better, copywriters will typically use the following framework:

1. Identify the customers’ problem
2. Offer your product as the solution
3. Show how your product solves the problem
4. Show empathy and authority (why they should listen to you)
5. Explain the consequences …Read the Rest

   Source:: AmmoLand