Weatherby Hires Gunpowder as New Communications Agency of Record

By Ammoland Editor Joe Evans

PASO ROBLES, Calif. -(Ammoland.com)- Weatherby, Inc., long known for premium firearms and innovative rifle cartridges, has selected Gunpowder, Inc. to help drive the brand’s communications strategy.

In their role, Gunpowder will handle all public relations, media relations and influencer engagement.

They will also support key Weatherby initiatives including branded films, Team Weatherby, brand partnerships, trade and consumer shows and other events.

“Weatherby is committed to marketing that is as bold and smart as the guns and ammunition we create for our customers,” said Mike Schwiebert, Vice President of Marketing of Weatherby, Inc. “Gunpowder’s experience in the shooting sports and outdoor market aligns them perfectly for our communication objectives,” he added.

According to Ryan Chuckel, Founder and President of Gunpowder, “Weatherby has a legacy that is second to none and we are proud to partner with the fine people of Weatherby to usher the brand forward as they continue to innovate in every part of their business.”

About Weatherby:
Founded in 1945, Weatherby, Inc. is a family-owned company that continues to fuel the passion of hunters and shooters around the globe by building some of the world’s finest firearms. With a legacy of setting new standards in …Read the Rest

Source:: AmmoLand