Posted December 13, 2017 11:30 am by Comments

By Ammoland Editor Joe Evans

DSC Lion Billboard
DSC Lion Billboard 1201 Pacific Avenue in Downtown

DALLAS, Texas -(Ammoland.com)- At a whopping 108×212 feet, a huge new outdoor board has gone up at Pacific and Griffin, in advance of the DSC Convention and Sporting Expo next month on Jan. 4 – 7.

To some the message might seem counterintuitive. Across the face of a massive lion run the words: IN THE FIGHT TO SAVE HIS SPECIES, HIS BEST ALLIES ARE HUNTERS. The hashtag is #WeHuntForLife.

DSC and DSC Foundation created the We Hunt for Life campaign with the intent to change the conversation, promoting scientific truth rather than fear and misinformation. This bold message is another piece of the campaign to educate the public about the benefits of big game hunting and its links to wildlife conservation.

The core message of the We Hunt for Life campaign is to ensure that people understand that sustainable use hunting is a scientifically proven benefit to wildlife and habitat conservation. As human pressures increase over time, it becomes essential to balance habitat and wildlife populations – one of the best tools in the hands of government agencies and conservation groups is in fact hunting.

So, this message is true for lions as well …Read the Rest

Source:: AmmoLand

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