Vista Outdoor Acquires Jimmy Styks, LLC

By Justin Stakes

Acquisition Adds Leading Brand to Vista Outdoor’s Recreation Portfolio;

Transaction Provides Access to Water Sports Industry through Fast-Growing Segment

Clearfield, UT -(AmmoLand.com)- Today, Vista Outdoor Inc. (NYSE: VSTO) announced it has acquired privately owned Jimmy Styks, LLC, a leading designer and marketer of stand up paddle (SUP) boards and related accessories.

Jimmy Styks’ SUP portfolio provides easy-to-use platforms for water sport enthusiasts engaging in activities ranging from personal fitness to fishing. The company offers nearly 30 SKUs in epoxy, inflatable, soft and thermoform boards, as well as accessories.

The completed transaction provides Vista Outdoor with access to the water sports market through the fast-growing SUP board segment, which experienced 35 percent growth in 2013 and 40 percent growth in 2014. Jimmy Styks is the market leading SUP board brand and category innovator.

“The acquisition of Jimmy Styks is a direct result of our strategy to be a leading provider of outdoor recreation products, to expand into complementary and adjacent markets and to deliver long-term shareholder value,” said Chairman and Chief Executive Officer Mark DeYoung. “Jimmy Styks is the market leader in stand up paddle boards and strengthens our overall leadership position as an …read more

Source:: AmmoLand