Posted March 19, 2015 6:14 pm by Comments

By Justin Stakes

Southwick Associates
Southwick Associates Hunter, Shooter, and Angler Surveys
Southwick Associates
Southwick Associates

Fernandina Beach, FL -(Ammoland.com)- Although the outdoor market is one typically focused on male consumers, today, more than a quarter of all anglers are female, while women account for approximately 10 percent of all hunters and shooters.

Women outdoors enthusiasts are so prevalent they cannot be ignored. Companies that continue to focus solely on male consumers are leaving a lot of potential customers, and dollars, behind. It’s critical that companies better understand this emerging market and Southwick’s free Women in the Outdoors 2014 report is the first, …read more

Via:: AmmoLand

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