Posted November 30, 2016 7:53 pm by Comments

By Bob Owens

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Levi’s CEO Chip Bergh doesn’t seem to be interested in the business of 110 million American gun owners.

A few weeks after a deeply divisive election campaign might not seem like the most opportune time for a retailer to step into that hottest of debates in America: gun rights.

But the tense political climate hasn’t stopped Levi Strauss & Co from asking customers to refrain from bringing guns into its U.S. stores even when local law allows them to.

Levi Strauss Chief Executive Chip Bergh made the request in an open letter to customers posted on LinkedIn on Wednesday, aware of the potential to anger many customers, and is seeking to reassure them by saying the move is all about safety and not a political statement.

“It’s not an anti-Second Amendment thing,” Bergh told Fortune in an exclusive interview. The denim apparel maker stopped short of issuing an outright ban on firearms.

Bergh’s post comes just a few weeks after a customer carrying a handgun accidentally shot himself inside a Levi’s store in Commerce, Georgia, sustaining a non-life threatening injury. What’s more, Bergh says that a number of store workers have expressed concern as more customers have brought their weapons into Levi’s stores.

“You …Read the Rest

Source:: Bearing Arms

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