The Truth About TTAG: Q2 2015

By Nick Leghorn

Things are slowing down here at TTAG, which is just about normal. Over the last two years we have noticed a distinct Q2 slump in traffic, which typically picks back up for Q3 and peaks right around SHOT Show. This appears to be the way of things for the foreseeable future, and to be honest that’s OK. The only times when traffic surged multiple quarters in a row was when our 2nd Amendment rights were under direct attack, and its kinda nice to not have the Sword of Damocles hanging over our heads for once. That said, we’re still #1.

I’ll be the first one to admit that we’re a little under the glideslope for our usual exponential growth. We’ve been reverting to the mean for the last few quarters, and while we had a nice little bump in Q1 it looks like we’re just about leveling off. Sustained exponential growth isn’t really possible, and we may have hit market saturation at the 6 to 7 million pageview per month level. That’s a baseline number — the level of traffic we can sustain indefinitely — that will only increase for big news events.

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Source:: Truth About Guns