The New Rules: Only Anti-Gun Groups Are Allowed To Use Fear to Market Their Product

By Jennifer Sensiba

A recent op-ed at the New York Times explores the marketing of firearms. The Gray Lady is horrified that the firearms industry works to “target buyers with rhetoric of fear, machismo and defiance.” As the three-man team who braved the wilds of the internet to report the terrifying details have uncovered . . .
Gun companies have spent the last two decades scrutinizing their market and refocusing their message away from hunting toward selling handguns for personal safety, as well as military-style weapons attractive to mostly young men.
Continue reading The New Rules: Only Anti-Gun Groups Are Allowed To Use Fear to Market Their Product at The Truth About Guns.

Source: The Truth About Guns