The Game Changer: The Industry’s Response to the Sig Sauer P365
By Josh Wayner
The Sig P365 and its models, like the P365 XL pictured above, made waves in the gun industry. (Photo: Josh Wayner/Guns.com)
Last week we explored the origins and evolution of the Sig Sauer P365. Today, we’re taking a look at the gun industry’s response to the pistol.
The gun industry did not immediately welcome Sig Sauer’s P365 design. The release of the P365 was punctuated by a flurry of bad press, extremely negative YouTube reviews, and general skepticism over the gun.
The platform faced a particular backlash from fans of other polymer-framed pistols like Glock and Smith & Wesson. Sig Sauer’s Phil Strader, who aptly describes his job as “market disruption,” recalled the circus surrounding the release with a degree of humor.
Headlines weren’t always favorable to the Sig P365. (Graphic: Guns.com)
“The initial P365 rollout was about 1,100 guns. We saw the videos and the problems, but there was only something like 15 guns that came back for warranty work involving the slide lockup and a heat treat problem on the striker. So much noise for just a small handful of real problems,” Strader said.
He added, “The P365 had a target on its back from the start and the problems were completely blown out