Texas gun range uses puppies to get TV ad approved (VIDEO)

By Christen Smith

A shooting range in Texas said this week it replaced guns with puppies in a television ad — and got approval in less than a day.
At first a gimmick born out of frustration, Shoot Smart Operations Director Jared Sloane told Guns.com Thursday the commercial illustrates a double standard in gun industry advertisements.
“Fans and customers love the ad,” he said. “They appreciate our perspective and because they know and trust us, they recognize the ridiculousness of network executives … the same executives that approve violence in their network programs, but not discussions about firearm safety and training.”
Shoot Smart operates three ranges in Fort Worth, Grand Praire and Benbrook, Texas. The company also offers training courses, safety seminars and a small retail section — although says it can’t advertise any of this information on Facebook, YouTube, or local television stations because “somewhere along the way,” a ban on gun sale advertisements expanded to include ranges and training.
“We have never been permitted to advertise on television when firearms were included in frame, and we’ve been repeatedly rejected from networks because we are a gun range,” Sloane said.
Sloane said the puppy ad won approval from local cable stations, who’ve reluctantly aired other commercials for

Source: Guns.com