Swiping right: Are pro-gun dating websites necessary?
By Jacki Billings
Some online dating sites are offering a narrower focus, helping gun owners find love with other like-minded individuals. (Photo: Pro Gun Dating via Facebook)
Online dating has revolutionized the way in which singles meet and mingle and now niche dating sites are giving daters even more control over who they potentially match with. In the past few years, niche dating has gained in popularity with this form of dating crossing over into the gun world. With websites like ProGunDating.com and ConcealedCarryMatch.com ready to match gun owners with potential date and suitors, it begs the question, are niche, pro-gun dating websites necessary?
Dating sites, in general, have experienced a boom in the past five years as the internet and subsequently smartphones connected users to a broader world. Users began migrating to the internet looking for love and all its trappings. The dating industry itself generates over $3 billion in revenue, according to IBIS World.
With big names such as Match.com, eHarmory, Bumble and Tinder dominating the online dating realm, smaller sites must set themselves apart in order to flourish. “Aggressively differentiate,” Jeremy Edwards, lead analyst at IBISWorld, told Entrepreneur. This differentiation comes in the form of niche dating and it’s on the rise.